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DriveTribe is an automotive enthusiast online community platform founded by (and featuring content from) The Grand Tour presenters Jeremy Clarkson, James May and Richard Hammond.
DriveTribe was launched by Jeremy Clarkson, Richard Hammond, James May and Andy Wilman in November 2016 as an online community for car fanatics, with investment from 21st Century Fox and early Facebook backer Jim Breyer.
DriveTribe had hoped to be profitable this year, but for obvious reasons has pushed this ambition into 2021. DriveTribe’s annual report showed its revenue grew 80% to £1.8M in 2019, while it cut its losses by a third to £3.5M. The company has 35 members of staff and a wage bill of nearly £2.9M.
Originally launched by Jeremy Clarkson, Richard Hammond and James May, and touted as being a ‘Facebook for car lovers’, DriveTribe recorded an £8.3million loss for the 2017 financial year – for a combined loss of £12.5 million since launch.
Its demise roughly parallels the website’s financial struggles, recently revealed in a fiscal report filed in the United Kingdom. DriveTribe lost over $16 million between the ramp-up to its launch in November of 2016 and the beginning of this year.
Lucy Brown, Head of Acquisition Lucy is the marketing powerhouse who gets people to come to DriveTribe. She manages our social accounts, marketing efforts and has recently been instrumental in launching DriveTribe China.
Founded by James May, Richard Hammond and Jeremy Clarkson.
After growing to 1 million users in the last year, DriveTribe, a content creator and platform for car enthusiasts, is starting to drive commercial deals with brands.
According to Celebrity Net Worth, James May’s net worth is $25 million. May has made most of his money through television presenting and through his journalism career. However, he has also made money from other ventures, such as his Internet presence, his books, and his part-ownership of a pub.
Mike Fernie – Head of Video – DriveTribe by Clarkson, Hammond and May | LinkedIn.
Sarah Frater (2000–) /: Who is James Mays partner? Where can I watch DriveTribe? DriveTribe