The original video for “Baby Shark” (Korean: 상어 가족; RR: Sang-eo Gajok; lit. shark family) was uploaded on November 26, 2015. All videos related to Pinkfong’s song had garnered around 5 billion views by January 2020, making it the most-viewed educational video phenomenon of all time.
Baby Shark is a song which is thought to have been around for a long time, before a version of it was produced by a South Korean company called Pinkfong!. It was Pinkfong!’s version that launched the viral craze, which started in Southeast Asia.
Kim Min-seok co-founded closely held SmartStudy Co. in 2010, and five years later its children’s educational brand, Pinkfong, released “Baby Shark.” His father runs Samsung Publishing Co., which also owns part of the startup.
“Baby Shark” is one of the most-watched YouTube videos of all time with more than four billion views since it first surfaced three years ago. The Korean family behind “Baby Shark” has made $125 million from the catchy tune. Kim Min-seok co-founded SmartStudy Co, in 2010.
The song has now been played 7.04 billion times, overtaking the previous record holder Despacito, the Latin pop smash by singer Luis Fonsi. Played back-to-back, that would mean Baby Shark has been streamed continuously for 30,187 years. Pinkfong stands to have made about $5.2m (£4m) from YouTube streams alone.
|Brooklyn 올리 Ollie|
Jay Jeon, founder of Treasure Studio, Inc. that creates CoComelon, had experience as a filmmaker and storyteller. His wife worked as a children’s book illustrator. Together, their talents combined to produce Youtube’s most-viewed channel in the US with more than 3.5 billion views in the average month.
It comes in infant, toddler, and kid sizes. Why should the little ones get all the fun? If yellow is your color, you can get it in your size, too. And rounding out the Shark Family is the pink Mommy Shark costume, which also comes with the sound chip.
Johnny Only’s fans don’t always call him by name. To some, Only is known as “the Baby Shark Guy.” After years of performing his own version of the popular “Baby Shark” tune, the Endwell, New York-based children’s entertainer and DJ, whose legal name is Jonathan Wright, became almost synonymous with the song.
Pinkfong, though, says it got the song from an old nursery rhyme, not from any other artist. We checked the rights and it was public law, like a Christmas song, so there were no royalties,” she said.
Baby Shark became an international hit, reaching number 32 on the Billboard Hot 100 in January 2019, and also made it to the UK Top 40 list. Pinkfong stands to have made about $5.2 million (Rs 38.66 crore) from YouTube streams alone. The song first went viral in south-east Asia, and then in the US and Europe.
Technically no one owns the song because it’s classified as a traditional, he adds, or so he initially thought. Like all traditional songs, Baby Shark has been passed down orally through generations, surviving in the camp communities all around the world, and dates back to at least the 1900s.
Pinkfong (Korean: 핑크퐁) is the children’s educational brand of SmartStudy, a South Korean educational entertainment company. Pinkfong consists of mainly children’s songs, of which the most famous is “Baby Shark”, with nearly three billion views on YouTube.
|Type||Children’s entertainment brand|
|Headquarters||5th Floor, 94 Myeongdal-ro, Seocho-dong, Seoul, South Korea|
|Key people||CEO Kim Min-seok CFO Lee Ryan Seung-kyu|
1 million views — between $3,400 and $40,000 (6 creators)